Customers
We will stand on the admired ability of engineering development and manufacturing, can offer products, systems and services, based on the QUALITY FIRST, that provide constant satisfaction to our customers around the world.
Fundamental Approach to the Customers
One of the tenets of the Management Principles of the Sanden Group is “Satisfy our customers’ needs with
high-quality products.” With this as a starting point, the basic philosophy toward customers in the
Corporate Philosophy is “To always provide attractive products, systems, and services that satisfy
customers globally, in the belief that quality comes first in our technological development and
manufacturing efforts.” In these processes, as a manufacturer, we are promoting activities with an
awareness on issues, not only improving the quality of products as resulting quality, but also bringing
about improvements in the quality of operations in every process.
To contribute to the protection of the environment, we are also promoting the development of new
technologies and products that precisely meet the environmental needs of our customers around the world.
Sanden Quality Management Policy
Quality management activity is one of the pillars of our employees’ activities that support the Sanden
Group Corporate Philosophy.
Under the slogan of “SHIFT,” designed to achieve the goals set in the Vision and the Mission, we have
applied the Sanden Quality Management Policy globally and promoted quality improvement activities in
coordination with each manufacturing site.
= Quality Management Policy =

Continuing to bolster the foundation for improvement
With the founding spirit of “Let Us Develop with Wisdom and Prosper in Harmony” as a basic philosophy, we
have continued to foster a corporate culture of taking on challenges and reforms. Improvement and reform
activities on the basis of employee activities are underpinned by the Sanden Group Corporate Philosophy
and are a universal feature of corporate activities.
In top-down project activities, specialists in each function work together to carry out improvements and
reforms with a sense of speed. We have established and implemented an award system for projects with
significant results and other incentive programs to enhance the motivation of employees.
Additionally, as part of our bottom-up initiatives, we have been conducting small-group activities since
1989. Teams selected through internal presentations are sent to external competitions, where they gain
inspiration from the practices of other companies, further elevating their improvement efforts. We also
facilitate the global sharing of information and the horizontal spread of best practices to elevate our
global standards of improvement.
Declaring 2023 to be the “Year of Quality,” we launched the following four activities to implement our
"Customer First" and "Quality First" principles.
1. Activity to realize customer demand
Respond to customer demand by reforming our quality system
2. Activity to see issues as one's own
Change each individual's mindset to be responsible for quality
3. Activity as a professional team
As a specialized manufacturer, develop proposal-based products and pursue quality in the upstream of new
product development
4. Lessons-learned activity
Learn from past quality issues and take every possible measure to prevent the recurrence of similar
cases
As a result of these activities, we received quality awards and high quality evaluations from customers.
We will further promote these activities in 2024 and beyond so that we can continue to offer safe, secure,
and attractive products to customers.
Development System
The Sanden Group has set out a vision to “become the world’s leading supplier of automotive thermal
systems and vehicle compressors.”
To become an essential system partner for environmental cars, we are developing state-of-the-art
environmental products using the technologies we have cultivated to date with our integrated thermal
management systems at the core. These products include small, light, and highly efficient compressors,
electric compressors, electric coolant heaters (ECH), small and light HVAC systems for automobiles, and
heat pump systems.
In addition, we are concentrating resources in the environmental products field and accelerating the speed
of research and development through active cooperation with other companies by receiving various types of
business support from the capital and business alliance partner Hisense Group, such as technological
know-how and necessary resources in areas such as internet connection of vehicles, and air-conditioning
control systems using AI.
Through these efforts, we are working toward the realization of a smart cabin, which senses the comfort
level inside the cabin by using various camera/sensor-based V2X technology and a Driver Monitoring System
and controls the in-cabin environment by using AI so that the driver and passengers can feel comfort.
In advanced development, we are conducting research and development of integrated heat management systems
for next-generation environmental vehicles and the elemental technologies that form the basis for these
systems.
On the other hand, to respond to the diversifying global markets in recent years and to ensure that the
value demanded by customers is reflected in our products, we are accelerating development activities in
four global poles (Japan, Europe, North America, Asia/China) and proactively offering new product and
technology proposals to customers. At the same time, we are striving to further increase customer value
through globally integrated development that broadly expands technical support such as material
technology, reliability technology, and production technology.